PPC vs SEO – Pros & Cons
At least in the short term, boosting traffic to your website means you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO). The question is, which one is the...
View ArticleGE Study Shows Shared Trumps Paid Content
For the longest time, it was assumed by marketers and social media gurus that shared content by friends and influencers carried more weight than self-serving paid ad placements. According to a study by...
View ArticleResearch Shows Online Effects Real-World
New research in the journal Nature highlights the potential for online social networks shaping real-world behavior.
View ArticlePresidential Debate and the Pivot
If you've ever watched the presidential debate, you've seen experts in dodging questions in action. That dodge, also known as a "pivot," is a way of taking a question on one topic, and shifting the...
View Article[Infographic] The Game of Content Marketing
Content marketing is one of those marketing umbrella terms for producing interesting, unique content and sharing it to showcase a company's expertise. The goal being to drive prospective customers to...
View ArticleThe Rule Of Reciprocation
Robert Cialdini, professor of psychology at Arizona State University, studies how behavior is affected by seemingly subconscious social rules which have incredible power over how we react. What most...
View ArticleSEO Lies, Myths & Misconceptions
At JDM, we offer SEO services, especially in conjunction with websites we’re developing for clients. That said, we have had enough of the rampant lies, myths and misconceptions regarding SEO. So here...
View ArticleMarketing the Value Matrix
I know that using words like “Value” and “Matrix” automatically make this sound like a bunch of meaningless industry jargon, but hang in there. I’ve been using the following Value/Innovation matrix...
View ArticleNo One can Resist a Monkey
All over the country, companies exhibit at trade shows and events with hopes of being face-to-face with ideal buyers and the gatekeepers to the most lucrative channels. The reality of it is, you […] In...
View ArticleiPapers Bring PDF White Papers to Life!
For decades, B2B marketers have used PDF white papers to present their thought-leadership to interested prospects. The problem? PDFs are not reliable, trackable, digestible, sharable, or interactive....
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